Keepin it Real, Jay-Z Does a Coke Can

This makes me ill.

Jay-Z and his clothing company, Rocawear, have teamed up with Coca-cola to help kill people keep third world countries poverty stricken aid in childhood obesity design their new ad campaign for Cherry coke. The Hip-Hop legend has contracted with the soft drink company to design the new can for Cherry Coke as well as their new tv commercials. On February 7th, Jay-Z will even appear at NY Fashion Week for the can's relaunch (bit of a stretch eh Fashion Week?).

Rocawear's Jameel Spencer says, "Besides just recording, he's making TV commercials and campaigns for brands... who is better than Coke? "They're the biggest. His role is helping brands not get it wrong the way MCDonald's did with African-Americans rapping about French fries. "There's a reassurance that they won't appear like an out-of-touch uncle trying to act cool." [via Contact Music]

Beyonce works for McDonald's and Jay-Z whores out for Coke, now that is a power couple. Jay-Z, you got 99 Problems and this is definitely one.