Arcade Fire Celebrate Success With Mushroom Risotto!

Hahah, Billboard gets cheeky this morning by analyzing, in great detail, the celebration that surrounded Neon Bible at this week's record release party in Dallas for The Arcade Fire.

The head of sales over at their label, Merge, said the following: "Neon Bible" was in the Sunday circulars for Best Buy, Circuit City and Target. To compete with a release like a Norah Jones, and I hate to put it that way because we've never operated like that before, people need to see it... We did a program where there's a poster in every Borders store. Just keeping the visibility enough is much more important on a record like this. On our smaller releases, I feel it's more important for people to hear it."

Also discussed in the article are Arcade Fire's untraditional marketing techniques, expected total album sales, and discussion of NeonBible.com. Also good to know, there won't be any Arcade Fire ringtone in the near future (hallelujah!). Read the rest here!